Diva - A privately owned company, was founded in 1942 in Tel Aviv by Mr. and Mrs. Hirschthal. Diva is catering for over 40 countries around the globe. Diva designs were shown many times in Sport Illustrated - Swim-wear issue, in Vogue and in other leading fashion magazines. In 1999 Rachel Pappo, (second generation of the founders) the leading designer and owner of Diva, won the D.I.V.A. award in Atlanta - swimwear designer of the year. Diva has six brand names today: Diva by Rachel Pappo, Je suis, Rachel Pappo, Swim, Diva Studio and Diva - by Netta P. The designing team of Diva is led by Mrs. Rachel Pappo. The emphasis in each collection is on fashion, fit, function, elegance and high level of taste, which enables every woman to find her perfect suit. The collection has around 400 styles, there are cup sizes on the line, B, C, D, E. Diva sells to high class boutiques, department stores, chain stores and many mail order catalogues around the world. Being in business for over 65 years, proves the seriousness and professional know how and charisma of the company and its well established marketing and organization.